3 Tips How to Improve Audio Quality in Business Videos

Have you ever watched a video that looks absolutely amazing on the surface, but when the audio kicks in you notice that there’s a lot of background noise and the mic seems to crackle and pop every few seconds? Poor quality audio can completely ruin a video, and odds are you may not have hung around to watch any more of it. Needless to say, you can’t afford to have people not watching your business videos because its audio quality is suspect. That is why it is important that you take steps how to improve audio quality of your videos so that they sound great. To accomplish that there are a few tips in particular that you should try to apply:

  • Use the right type of microphone to record the audio

Most video cameras don’t have great built-in microphones, and not only will the audio quality be poor but the microphones will tend to crackle when the camera is moved. That is why it is important that you use a good external microphone, and if you want truly high-quality audio you could look into a broadcast-quality shotgun or lavalier microphone.

In most cases, an external microphone would be a big improvement on the built-in microphone in most video cameras.

  • Minimize background noise as much as possible

One of the main ways to improve the audio quality in business videos is to minimize the background noise. If it is possible to do this while recording the video that would be ideal, but in some cases that isn’t an option.

The good news is that most video editors nowadays have tools to minimize and remove background noise. For example, in Movavi Video Editor you can follow the steps at www.movavi.com/support/how-to/how-to-remove-background-noise-from-video-and-audio.html.

  • Avoid using compressed audio files

As a rule, when you import audio and add it to your video you should use high-quality WAV files or uncompressed audio. In fact, one of the most common mistakes that people often make is adding music in the form of MP3 or other compressed audio files to their videos – effectively compressing them twice and causing distortion and audio artifacts.

Whenever possible try to get your hands on an uncompressed source for the audio that you want to import into your video.

See how each of these tips will help you to improve the audio quality of your business videos? Needless to say, there are other ways that you can improve it in post-production as well such as by adjusting the audio levels and mastering it.

At the end of the day, you would save yourself a lot of hassle if you’re able to record and import high-quality audio into your business videos to begin with. Failing that you can always fall back on editing to tidy up any issues that are present – but the fewer issues you need to try to mask, the better your audio is likely to turn out in the long run.

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